relationship marketing

relationship marketing
/rɪ'leɪʃ(ə)nʃɪp ˌmɑ:kɪtɪŋ/ noun
a long-term marketing strategy to build relationships with individual customers

Marketing dictionary in english. 2015.

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  • Relationship marketing — is a form of marketing developed from direct response marketing campaigns conducted in the 1970 s and 1980 s which emphasizes customer retention and satisfaction, rather than a dominant focus on point of sale transactions. Relationship marketing… …   Wikipedia

  • relationship marketing — ➔ marketing * * * relationship marketing UK US noun [U] ► MARKETING, COMMERCE the activity of building good relationships with customers so that they continue to buy a company s products or services over a long period of time: »The book is a… …   Financial and business terms

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  • Relationship Marketing — Beziehungsmarketing. Wettbewerbsintensive und gesättigte Märkte erschweren die Akquisition von Neukunden. Dementsprechend spielen Beziehungen zu bestehenden Kunden eine wichtige Rolle. Beim R.M. konzentrieren sich die Marketinganstrengungen eines …   Lexikon der Economics

  • relationship marketing — relationship management Marketing activities aimed at building long term relationships with parties (especially customers) that contribute to a company s success. The goal is to ensure long term value to customers, producing enduring customer… …   Big dictionary of business and management

  • relationship marketing —  Firm’s attempt to develop long term links with customers …   American business jargon

  • RELATIONSHIP MARKETING - индивидуальный маркетинг — создание и поддержание индивидуальной связи с отдельным клиентом …   Словарь электронного бизнеса

  • Marketing ethics — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing strategies for product software — assist software firms to determine the type of market analysis that is needed for decision making. Two general strategies that are well known in the marketing discipline are: marketing mix; and relationship marketing. Marketing mix is the typical …   Wikipedia

  • Marketing Relationnel — Le marketing relationnel vise à créer et animer une relation entre une marque et son marché cible. Le marché cible peut correspondre aussi bien à la clientèle établie qu aux clients potentiels (prospects). Le terme marketing relationnel vient de… …   Wikipédia en Français

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